Why Fiduciary Care Matters We have taken a fiduciary oath to put the needs of our clients first - without exception. We remain unbiased throughout the planning and investment process. We suggest products and services we believe to be in your best interest - never in ours. The advice and guidance we provide is the same we would give our closest friends and family members.What It Means & Why It MattersIn the simplest sense, a fiduciary is a person or entity responsible for acting in the best interest of others. Fiduciary duty is thought to be the most revered and powerful aspect of the financial industry. When a designated fiduciary does not act in the best interest of his or her clients, the consequences involve civil and sometimes criminal penalties.We are proud of our commitment to the fiduciary standard of care. It’s an obligation we take seriously. When you partner with our firm, you can expect service and care that exceeds the industry standard.